In 2026,Easy Lift reached a major milestone:20 years since the company was founded.To mark the occasion,the brand has given itself a fresh new look.The visual identity has been updated,and the company's aerial work platforms are rolling out in a brand-new livery.

This isn't just a simple colour change.It's an evolution of Easy Lift's visual identity — one that honours the brand's heritage while setting the tone for the years ahead.

First Reveal at Dealer Day

The new livery was officially unveiled on 28 April 2026 at the Almac Group's Dealer Day.The event was especially meaningful for Easy Lift and its sales network,as it doubled as the company's 20th anniversary celebration.

Two of the most iconic models — the R180 and RA31 — were the first to wear the new colours.The choice was deliberate.By showcasing the new design on both a compact and a larger machine,Easy Lift demonstrated how well the refreshed look translates across the entire product range.

It was a fitting way to celebrate two decades in business — and a clear signal that the company is looking forward,not back.

RA31 and R180 at Dealer Day

Three Colours,One New Identity

The new livery is built around three RAL shades,each applied to different parts of the machine to create a modern,recognisable,and dynamic appearance:

• Orange — the brand's signature colour — has been updated from RAL 2001 to the brighter,more vibrant RAL 2004,giving the machines greater visual impact.

• White continues in the form of RAL 9003,maintaining the clean,familiar look Easy Lift is known for.

• Black makes its debut in the palette with RAL 9005,adding contrast,strength,and a more contemporary edge.

Together,the orange-white-black combination gives every platform a distinctive,modern character.

R180 with a new livery for Van Elk

A Strong First Impression — Both Sold on Day One

The response from the dealer network was immediate and positive.Both machines on display at Dealer Day found buyers straight away:

• The R180 was purchased by Dutch dealer Van Elk,who quickly resold it to a welding equipment manufacturer for maintenance work at their headquarters.

• The RA31 was acquired by Turkish dealer Ertek and delivered to the Optimus shopping centre,where it is already in use replacing signage inside the mall.

From the show floor to the job site — the new-look Easy Lift platforms went to work from day one.

RA31 with a new livery for Ertek

Twenty Years of History,Eyes on the Future

Marking 20 years is about looking back,but also about imagining what comes next.For Easy Lift,the new livery represents exactly that transition.The brand has chosen to refresh its image without losing sight of what built it:orange stays,white remains,and black joins the line-up to give the machines more character and a modern feel.

Three colours to tell the story of a new chapter.

From November 2026,the new livery will gradually be rolled out across all newly produced Easy Lift platforms,becoming the new face of the brand as it enters its next era.

After twenty years,Easy Lift is celebrating by looking ahead.

A new livery.A new image.The same drive to keep growing.