In the beginning of 2021, YACONTEE officially announced its new corporate identity system, which also includes the company's second generation logo. Compared to the previous model, the new identity keeps the former logo's distinctive basis while emphasizing the abstract shape of its professional company "high-altitude operating platform"-"fold up". At the same time, it symbolizes the corporate spirit of the YACONTEE company, which is considering how to continue to improve in the modern day and provide customers the momentum to steam. The brand-new graphic planning gives YACONTEE a better sense of the times. The new LOGO is intended to be gradually applied to all of YACONTEE's aerial work platforms, resulting in a complete change.
The logo shape is inspired by the YACONTEE character "Ｙ" and has intertwined three-dimensional lines with indefinite extension. Each line represents the aerial work platform's height extension, and the color difference creates a visual experience similar to folding. The orange-yellow dual-tone block appears to have a dynamic effect, generating an arrow to the left that represents the advancement, stability, and excellent quality of YACONTEE products. It has frequently transported customers from the ground to the air. In the future, YACONTEE's different corporate tools and products will be merged into their auxiliary graphics.
Chinese and English multilingual designs vividly depict YACONTEE's introduction of innovative technology from abroad to the home market. The clear and forceful typeface chosen in its English is a representation of the company's firmness, and the roundness at the stroke turn is another manifestation of Chinese mellowness. Among them, the letter "Li" has consistent strokes, signifying an upward arrow shape with a strong sense of lightness and solidity. At the same time, it reflects the YACONTEE aerial work platforms' flexibility and adaptability. YACONTEE will change the display proportions of Chinese and English in various AD markets using a diverse combination of the two. Only by gazing at the world can the world see YACONTEE, and YACONTEE allows customers to view the world even more.
